Making Sense of Your Numbers
Forget spreadsheet nightmares. We break down profitability analysis into steps that actually make sense for your business in 2025.
Get Started TodayHow We Got Here
lumiarentivo started in 2018 when a small accounting firm in regional NSW noticed something. Business owners kept asking the same questions about profit margins, but nobody was giving them straight answers.
The Beginning
Started with three clients and a borrowed conference room in Wagga Wagga. Our founder, Cassian Hewlett, spent six months just listening to what local businesses actually needed. Turns out, they wanted clarity more than complexity.
Growing Through Chaos
Pandemic hit. We thought we'd close. Instead, businesses flocked to us because they desperately needed to understand their cash flow. We adapted our methods for remote work and found new ways to explain profitability when everything felt uncertain.
Regional Expansion
Opened support hubs in Albury and Griffith. Started working with agricultural businesses alongside retail and service companies. Each industry taught us something different about profitability analysis. Farming margins work differently than cafes, who knew?
Looking Forward
We're launching educational workshops this October across the Riverina. The goal isn't just to analyze numbers—it's to help business owners feel confident about their financial decisions. That's always been the point.
Quick Wins You Can Apply Today
Small shifts that can improve how you look at profitability. These aren't magic bullets, but they help.
Track Weekly, Not Monthly
Waiting a whole month to check your numbers means you're always reacting late. Weekly snapshots give you time to adjust course before small problems become big ones.
Know Your Real Costs
Most businesses underestimate indirect costs. That "free" delivery you offer? It's costing you more than you think. Add up everything, including your time.
Focus on Contribution Margin
Revenue minus variable costs tells you which products or services are actually pulling their weight. Some of your bestsellers might be quietly draining profit.
Question Every Expense
That software subscription you signed up for in 2022? Still using it? Probably not. Review expenses quarterly and cut what doesn't serve you anymore.
Talk to Your Team
Staff on the ground often see waste and inefficiency before you do. Create space for honest conversations about what's working and what's not.
Set Realistic Benchmarks
Comparing yourself to industry averages can be useful, but every business is different. Focus on improving your own numbers quarter over quarter instead.
Meet Cassian
Founder & Chief Analyst
Before lumiarentivo, I spent twelve years working at a Big Four firm in Sydney. Long hours, impressive clients, but something felt off. When I moved back to Wagga to help with the family farm in 2017, I realized how disconnected financial analysis had become from real business needs.
Starting lumiarentivo wasn't about building an empire. It was about creating a service that actually helped people understand their numbers without needing an MBA. We work with businesses that range from wheat farms to welding shops, and every single one teaches us something new about what profitability really means.
Read Our StoryWhat Actually Matters
After working with hundreds of businesses across regional Australia, patterns emerge. Here's what separates the ones that thrive from the ones that struggle.
Clarity Over Complexity
The most successful clients aren't the ones with the fanciest systems. They're the ones who understand three key numbers and check them religiously.
Speed Matters
Fast access to accurate data beats perfect reports that arrive too late. You need to spot trends while you can still do something about them.
Context Is Everything
A 15% profit margin might be excellent in agriculture but concerning in professional services. We help you understand what good looks like for your specific situation.